New Gap Logo Fail

Out of context: Reply #156

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  • plash0

    Gap Inc.does have successful brands.

    Old Navy - which is a heavy hitter and introduced the tv spots that feature no contract mannequins.
    Banana Republic - their still strong accessible luxury brand.
    Piper Line - Shoes and handbags portal
    Athleta - Sports line aimed for women

    Piperline and Athleta are more portal brands, steering traffic to and from. sitting ion a sub catogory

    But Banana Republic and Old Navy are two excellent clothing brands that do hold their market value. It would seem GAP is the weaker of the 3 and would require tweaking.

    also mind that at the end of 2009 the company had 2.3 billion in cash and zero debt. so this is not a desperate move. (cit: p:16, Gap Inc. 2009 annual report)

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