logo crit...
Out of context: Reply #5
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- mikotondria30
It seems like you're orbiting a couple of strong ideas but not getting them dead-center, they look like logos, rather than being logos. It's a tough brief, for sure, mass market, north american, got to be distinct yet totally acceptable and conformist...
I would keep pressing on with the technique and mindset that you've got at the moment, and it will gradually crystallise. I don't think it needs any device or illustration, the color differential and the fact that that JC is distinct both conceptually and linguistically from Whitney is enough to allow a distinct typeface and color treatment to announce the brand..
You just need the perfect face, at the perfect weight, spend hours kerning it and days getting the perfect color. Keep it as simple and clean and wonderful as is possible.
Only show them this :)