advertising and graphic design.
advertising and graphic design.
Out of context: Reply #11
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Graphic Design - the art of graphic representation. The design of elements. The composition. The style. The artistic craft.
Advertising - Concepts. A message to the consumer positioned as a BENEFIT of the service or product. The concept is derived from marketing objectives and communication strategies. It is an idea conceived between an art director and copywriter who brainstorm clever ways in which to make us feel a certain way. Once the idea is approved it is handed over to a graphic designer to execute the design. Unless the graphic designer can develop message driven CONCEPTS, then no amount of experience or pretty designs will make him/her an art director.http://moeys.net/2010/08/the-dif…
http://www.wildryebeadgallery.co…- helluva lot of concepts created by designers that are not 'advertising' related.Amicus