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Out of context: Reply #14

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  • Continuity0

    I think you might be a bit harsh on the guy, Ethan. Not having seen the brand book, I can't tell you if the execution lives up to brand spec, but as a user, I really don't mind this design, other than the fact is doesn't feel quite anchored and it's definitely top-heavy (on that first page, anyway). All it needs is a few refinements in the composition to make it feel more solid.

    And anyway, let's face it: airline websites are never exciting, and always a pain in the arse to use (I'm looking at you, KLM, Air Canada and SAS).

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    • Yep I agree. I think the site is held well together by the Information Architecture though. Look at Virgin America's site. I think they had a tight execution on both the design and IA.ethandmarquis
    • think they had tight execution on both IA and design. What do you think?ethandmarquis
    • Virgin America's site, IMO, suffers from imbalance do to that big whopping promo area on the left, and not enough contrast in the other areas around it. I look at it, my eyes glaze over and I dread ever actually needing to use it.Continuity
    • ... in the other areas around it. I look at it, my eyes glaze over and I dread ever actually needing to use it.Continuity
    • *due to thatContinuity
    • I guess I would've done a full-width hero.ethandmarquis
    • Exactly, same here.Continuity
    • And I would have added a body background colour to solidify the whole thing, so that the surrounding elements don't look like boxes floating space aimlessly.Continuity
    • like boxes floating in space aimlessly.Continuity
    • I LOOOVE those floaters ;) You coming down to a'dam?ethandmarquis
    • Not until I get a job, mate. Finances can't support me just going without anything waiting for me.Continuity
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