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Out of context: Reply #58
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- gramme0
NBH, you're right that I am currently about as "boutique" as a design firm can possibly be. But I see so many other small shops who position themselves only as micro image-builders, rather than macro brand-builders. The way I want to position myself is as the latter. So yeah, I'm not ashamed of being small. In fact, I don't ever want to get bigger in terms of staff than a Sagmeister-sized shop (with a max of two or three staffers). But I don't want to be lumped in with the small offices/freelancers who only do wedding invitations and nonprofit brochures, rather than comprehensive branding campaigns.
So as I said above, Metagramme could be a name for a company of any size or scope, which is good. It's not limiting or evocative of something either small or large. This, among other things, is why I've decided to stick with the status quo.
@ melq, I don't see the harm in thinking out loud. It's not like I've invested anything in a new brand yet.