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Out of context: Reply #49
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I think that's a wise conclusion you came to. From you're saying, if you're in a position that you can reasonably consider expansion of some kind - even just making the move from home to hired spaced - it means you've managed to build up some brand equity that has translated to business success.
Doesn't mean you can't give your visual identity a refresh, though, if you want to feel like you're taking advantage of the change in a meaningful way.