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Out of context: Reply #43
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Re: I actually think the name, or word "Metagramme", suits the style of design quite well, and I'm sure you'd rarely (if ever) encounter a client who is familiar with either of those other companies to question it, so it probably doesn't make much difference. But since you are toying with the option of renaming, I think the name sharing thing could be included in your list of reasons.
That said, Steelcase has made a strong brand using the "Steel" as well. :)
In the end, sticking w/ Metagramme is probably best.