silentpost logo crit

Out of context: Reply #19

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  • mdunbavan0

    I am some what dismayed at the lack of typographical detailing in the actual logo. One of the main problems is the typeface.

    1.The serifs are too much for the name.
    2.You have to converge the language with the actual type too. To me silentpost does not warrant a serif typeface, It needs to breathe a lot more.
    3.If someone asked me to design a typographical logo with the word you have, my first point of call would be to let it breathe.
    4. Garamond in my eyes should be used only if you are going emphasise the beautiful curves that the typeface has.
    5. What kind of kerning is going on with the i & l. This needs really looking into. Zoom into it at 300% and kern it.
    6. Try it in caps too.
    7. The color is a little strange. maybe too sinister.

    I hope this helps and I am not being too critical but there are some issues other than the type itself, please look at other typefaces too that represent the language better.

    Mark

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