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Out of context: Reply #52297
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It dawned on me and I understood the secret of a successful project -- all decisions must be taken by as few people as possible.
Ideally by one person.Once the designer has to work with a whole team of decision-makers it will be a waste of money, nerves and time -- with corresponding results.
The goal of each employee in any company is to do nothing and survive in this position for as long as possible. The larger the company, the more it is the case. Designers who take these employees seriously, spend their time discussing with them and listen to their views are the most unlucky people on earth.
For some reason such employees are mainly in marketing. I write for some reason, although I perfectly know why, and so do you-- because marketing is the purest bullshitThis implies two things:
1. The secret to a successful project is hiring the right person -- absolutely crucial.
2. A very high expertise of that person, which also justifies the high provision for those who in fact deserve it.Unfortunately, such people exist by a handful per million designers.