BBVA + IDEO

Out of context: Reply #1

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  • luckyorphan0

    "It's human and haptic, in a category dominated by features and functionality."

    What utter nonsense. Seriously? Two years of development?! This is revolutionary design?

    I hope BBVA didn't pay too much for this series of small, obvious steps, encased in a glossy package.

    ATM + Touchscreen + ADVERTISING + Zaha Hadid. That'll be $2.1 mil, please.

    And I'm sorry, but that 90° rotation thing just ups the pressure on people to get their transaction done. I can't believe that it suddenly becomes more comfortable.

    IDEO is awesome, don't get me wrong. But projects like this are a good example of how designers need to get over themselves and be more fair and honest with their clients.

    Rant over.

    luckyorphan 0Permalink
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    • agreedProjectile
    • Don't worry, it's a bank, I think they can afford itAncillary
    • It's very well done. Working in the framework of a bank is way harder than it looks.mnmlst
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