Reversed logo version

Out of context: Reply #13

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  • robulation0

    It's weird 'cos I just opened up the PDF on the logo page in Illustrator...put one logo on top of the other and there's no visible difference in the sizes?!?. . .

    Unless I've missed the sentence where they actually describe the fact that one is thicker than the other...I think they only say to not interchange the logos so that errors don't occur if some dipshit colours it wrong... I may be wrong though, what does everyone else think?

    robulation 0Permalink
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    • I measured it in Illy, and it looks to me like the two l's in Lloyd's are a hundredth of an inch narrower in the reversed version.gramme
    • version. Which is weird. I thought they would've fattened all the lines.gramme
    • No way! That really is attention to detail, it's a great brandrobulation
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