Reversed logo version

Out of context: Reply #11

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• gramme0

  Well, of course there will be reversed versions, with appropriate guidelines for use.

  It's just that the Lloyd's guide got me thinking. I'd never seen a style guide before where they say "we have a positive version for light backgrounds, and a reversed version for dark backgrounds that has thicker lines to account for optical consistency" etc.

  Here it is in case you want a peek:
  http://www.lloyds.com/Lloyds/Abo…

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  • thems nice guidelines, i reckond_rek
  • It's a great example - I have to refer to it often with lots of insurance clients, do you know who did the Lloyd's stuff?Ranger
  • Indeed.gramme
  • @ ranger, I know Addison designs their annual report. Dunno if they designed the ID as well.gramme
  • Thought Addison had folded years backRanger

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