Reversed logo version
Out of context: Reply #9
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- gramme0
"You're probably just going to have to deal with the logo on a per-application basis depending on how and when it's used."
This is what I've been doing in the past several months since we started the roll-out. But part of the goal of this brand standards book is so I can make the system as idiot-proof as possible for other designers with varying degrees of knowledge. They have an in-house person who will be doing a lot of the stuff I'm currently doing by myself. I'll become more of a brand gatekeeper once the book is done. Things will have to pass through my inspection, but I'll basically be functioning as a creative director for them. We'll see how it goes – the person I just mentioned is competent (more or less), but isn't the sharpest blade in the x-acto box.
I'll still be doing hands-on design work for them, but it will be the more big-ticket print and web projects – as opposed to every little postcard and web banner. It'll be a very welcome change. No more delaying big projects for them due to miniature turn/burn stuff.