Reversed logo version

Out of context: Reply #2

  • Started
  • Last post
  • 16 Responses
  • gramme0

    Good to know. So how much extra weight did you give to the logo? Did you just apply a thin stroke to the outside? I don't really trust my office (laser) printer to accurately gauge how much weight I need to add to a reversed version in order to create optical consistency.

    This question came up because I was thinking about handling reversed type. What I usually do is go up a single weight, so if normal text against light backgrounds is set in a Book weight, I'll use the next heavier weight (Regular, Medium, etc.) for reversed text. And I thought, if this much care is taken in working with paragraphs, how much more important is the logo?

View thread