Diesel - stupid
Out of context: Reply #15
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- lukus_W0
Well, Diesel were doing the 'irony -> fashion vs. war' posturing thing back in the 90s.
Only this time around there really isn't anything remotely resembling opinion or content in their campaign.
There's no over-arching message. It's inoffensive. Marketing at it's most abstract -> the creation of impact via a vague, inoffensive, hook. By saying nothing, no one can really disagree.
I suppose, if the viewer tries to extrapolate _any_ meaning from the campaign, they might be able to come to the conclusion that they should 'have fun' and 'be spontaneous'. But it's really quite an uninspired concept.
Perhaps they're trying to be clever by challenging the established opinion that 'models are dumb' using complex double-irony!!
If I could, I'd fire the person responsible for the campaign.