Designing Local vs. National
Out of context: Reply #6
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- d_rek0
It sounds like it was probably a matter of being connected to Pentagram rather than it being a practical solution. The owner already being familiar with their work and probably having forged contacts with them took it as an opportunity to get great work from a great agency (subjective, I know.)
Also, what is the perception locally of creative businesses? It could be that they're seen as arms and legs for a certain segment of local commercial business and not necessarily the best fit for an arts-related institution.
I'm sure there were a lot of factors that helped inform their decision to go with Pentagram. Maybe a better way of looking it would be not to be insulted that they asked someone else to do the work but that they brought a large, internationally recognized organization's work into your backyard?