Complex Illustrative Logos?
Complex Illustrative Logos?
Out of context: Reply #12
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- popovich0
yes, I believe the brand identity, which uses illustration, encompasses much more variations and details: a standard logotype and a sign and its derivations (like sign on top, type beneath or sign to the left, type aligned to the right) ; a sign alone; a standalone logotype. It probably should include a part of illustration for use with small surfaces or have a pattern to use. It also seems that investments to achieve brand visibility and awareness for such brand identity are much higher, than for a plain logotype version. ROI my pants, so to say (excuse my french).
Cheers!- and from the sounds of your original post, the most inexpensive route is what they want no?rodzilla