Complex Illustrative Logos?
Complex Illustrative Logos?
Out of context: Reply #11
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- Miguex0
Popovich:
I think I agree with you, complex/ illustrated logos don't always work, there are 2 options:
a) To use alternative marks, (logotype-isologo vs just logotype)
b) Use great graphic synthesis, like on the starbucks logo, and make sure to specify "smallest size applications" on brand guides.The challenge will be to eliminate unnecessary clutter from the graffiti artist's work. (some graffiti artists are AMAZING logo designers, some are not.)
I'm pretty sure Starbucks uses a type only mark as well, connected with either their green or typeface.
Maybe watch the size of Type vs graphic, sometimes people shrink the logo to where the type is unreadable but it's because the graphic was too big compared to it.