Complex Illustrative Logos?
Complex Illustrative Logos?
Out of context: Reply #2
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- popovich0
That's why I was also asking, if someone is acquainted with the guidelines of the brands to either support the client's idea or to give more contra-arguments.
Also, in the case if KFC, the face *must* follow the rule "positive face on negative background", otherwise we will be watching at a zombie here.
Versace escapes this problem be using the lines for the drawing, but it has another problem of utter complexity and detail, meaning the illustration can only be scaled down to a certain limit. But then again, there is a pattern they have as a part of CI, which can be applied to small surfaces.
Nestle? Do they use the illustration on the packaging at all? Is it a pure corporate thing?