identity showing progression
Out of context: Reply #3
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- d_rek0
hmmm.. i'm reminded of a fellow colleague's project while I was in college. The idea of a 'dynamic' identity was something pushed on us in one of our senior studio's.
A faux identity for the Detroit Science Center:
http://robotconscience.com/v4/#p…Granted, understanding the identity requires a bit of a learning curve and the ability to experience some things in a temporal context, it still is very attractive. Here you can play with the logo a bit to see how it becomes 'dynamic': http://science.robotconscience.c…
I also did a dynamic identity as a student project, although mine relied on the ability to mix and match a series of abstract shapes to make the identity dynamic. It was not transformative in a figurative/literal sense like what you're talking about though.