Estimating retainer fee

Out of context: Reply #9

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  • gramme0

    In other words, it's not just a retainer for iPad app work. It involves managing the entirely of their brand presence. I already have a pseudo-retainer with them. I'm trying to figure out how it all shakes out if I stop designing every little web ad or postcard, but still managing that like an off-site creative director after handing off the brand standards. The actual hands-on design work would be iPad, website, and significant print projects like their fundraising literature, media guide, etc.

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