Estimating retainer fee
Out of context: Reply #8
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- gramme0
The design will be basically a bi-weekly refresh. It won't be any more or less templated than any other magazine that publishes twice a month. The print magazine is apx. 80 pages, give or take. I'm fully aware that the iPad app page count will be totally different (more pages).
I'm already doing everything for this company, except the design of the print magazine (although I did consult on the redesign). I redesigned their identity in the spring; been doing all ads, collateral, web work, etc. for the past 18 months or so as well.
I'm working on a brand standards book right now that will allow me to hand off most of the hands-on marketing stuff to an in-house person. At that point, I'll basically be the gatekeeper of their brand, from a managerial standpoint. This will allow me to spend more of my hands-on time on the iPad app and other big projects (their website is also due for an overhaul). What I'm trying to figure out is if I'd have to hire an employee in order to meet the demand. Right now, I have my hands full doing all the brand/marketing design work for these people and working with a handful of other clients as well. I don't mind giving a big chunk of my time to this client, because I enjoy the work. But I don't want to spend 100% of my weekly time working for any one client, especially with baby #2 on the way. I'd be working every weekend just to find time to do work for other people.