Poster Crit

Out of context: Reply #44

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  • PeterPancake0

    You're put off the beer/the brand by the poster. That's exactly the response I'm trying to craft. Not a generic polished flickr image (with a shiny table, are you serious?).

    The points I want to make:

    - Challenge and offend a corporate brand
    - Create an image that evokes the simple visuals of Warhol's pop art. Remind us about consumerism and the types of products it creates. But, whilst Warhol presented his images of mass consumption for example to highlight the egalitarian nature of a product:

    "What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too...coke is good."

    I wanted to juxtapose and challenge consumerism and create a negative Warhol, if you like. That's why the beer is being shattered, the water is red, the image is generally offensive. It's not meant to slick, it's not meant to be perfectly formed. If I wanted to print a polished shot, I would have evolved this one, with a bit more work needed in the set-up:

    • ahhhh you should have said that earlier. my suggestions were as if i were to sell that product. not do to opposite.pango

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