print broker?

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  • gramme0

    Yes. I work with two, one here and one in Atlanta. I wasn't keen on brokers until recently. A guy I'd worked with here in STL on many projects lost his job for on ridiculous grounds, so he became a freelance broker. I gave him some projects out of pity, but after a while it was nice. He understands what I'm looking for with each project, gathers bids, and all I have to do is review them and make a recommendation for my client.

    Same with the Atlanta guys. Their specialty is direct mail, an area which is a bit of a black art to me.

    But when it comes to things like stationery, I have relationships with a bunch of good printers and would rather work directly with those particular shops. So I guess it really depends on the job, and of course on the broker. There are a lot of lazy ones out there.

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