Guaranteed Results
Guaranteed Results
Out of context: Reply #21
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- ukit0
Actually what maikel said is the best answer. On the web at least it is possible to quantify these things (and I guess with direct mail or something like that it would be similarly possible).
So if you are doing interactive work I would dig up some conversion stats from past campaigns and present them to him, while suggesting a similar rate of return is likely for him. However it's simply not feasible to give clients a "guaranteed or your money back" type promise, that's a little silly.