Guaranteed Results

Out of context: Reply #8

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  • Continuity0

    It's not really a legitimate question at all. How can you guarantee the success of something that, by nature, is subjective in the first instance? For example, I might like a particular logo, and you might not. Ergo, the success of creative work hinges on a greater majority of people liking it, but there will be people who simply don't.

    The only things that can be done to _help_ success is:

    - The product or service being advertised or promoted being great to begin with;
    - A good marketing strategy in place to promote the product once the creative work is done

    If this client is looking to you - the creative - to offer up guarantees, then it means he's lacking something very, very critical somewhere, and is looking for a magic bullet.

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