Guaranteed Results
Out of context: Reply #4
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- airey0
put simply you can't.
you're not selling widgets that can be audited. you're selling a process and deliverables borne from that process. the process has to be one involving you and the client and sometimes the assumptions you and/or the client might make may turn out to be incorrect. if that's the case you change tact and try again.
they need to feel a trust with you and accept that mistakes might be made but if so then a change in direction is made. if they don't trust you're folio or initial discussions then there's no much you can do but tell them to shit or get off the pot. choose you or don't.
anyone that guarantees results is a bullshitter.
also, ask them what steps they have in place to measure success and what kind of timeframe they plan to see it.