Standard small agency billing rate
Out of context: Reply #25
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- maikel0
I believe that no model is wrong. It is down to how it is applied.
If you want a stream of ongoing revenue instead of a project you shouldn't sell website but license the use of them. One example would be Mailchimp, or Basecamp, or even the 'premium online portfolios'.
To bill a client most of the time is better knowing roughly how much they want to spend and explain to them what can be achieved. You can manage to change a client's budget in about a 20% but they won't spend an extra 5M, doesn't matter how good you are.
Also, digital agencies do a lot of production work. I managed the production of digital campaigns (aka making shitloads of web banners based on concept/images/copy already provided). Would you say that you deserve more than a hourly rate for doing this? If your client makes money with it, good for them, but let's not be greedy.
If you are good estimating, your clients will be happy. Being good is not necessarily being accurate. It goes down to understanding how much a project can vary and find a right price for that.
Still, I must say that usually the ugliest and most ineffective/uninspiring sites are the better paid ones...
- normally the more expensive the estimate, the more decision makers... and hence ugly, inneffectual schlock.Amicus