Standard small agency billing rate
Standard small agency billing rate
Out of context: Reply #14
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Value-based pricing for services isn't a new concept, although it's not widely implemented at all in the advertising and design industry. That said, Amicus us right in that the T+L articles are woefully lacking on details, but I would suggest that some guidance probably exists out there regarding the balance of overhead and hard costs, along with profiting from the partnership and ensuring the agency gets what it feels is a good percentage of the ROI.
Perhaps a discussion with an account familiar with value billing would be in order.
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