Build
Out of context: Reply #44
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"The 2 click society is not one that I believe is worth investing in..."
I agree with most of what you say; although I'd argue that the '2 click society' is the society we live in, and if we want to invest in something that's grounded in reality, we have to invest in it. If we're going to rebel and try to create a reaction against it, I think Sagmeister's site is a good example.
I think Sagmeister's website is so completely off-kilter that I it's almost impossible to take it seriously. I think the site is badly designed in a conventional sense, but it challenges users through juxtapositions; e.g. a visual vocabulary's introduced for the buttons - but rather than keep their use consistent, the position, colouring and direction changes haphazardly. I think it's almost a two finger salute to the world - he understandably doesn't get business from a website because he's so well known. I come away with the impression that he doesn't 'do' websites, but that's okay - he's playing with the format and challenging expectations.
But Build _does_ do websites and I'm not sure what's being challenged. My misgivings came about because I wanted to be able to view the work in a less intrusive setting. Text on images does my head in.
Anyway, having said this, I can now see the error of my ways. I persevered and after putting in a bit of work I can see what you mean - it doesn't matter so much what the site is like, because the work is inspirational.
I reckon it's rare to see so much individual personality infused with each project ... Feels like a lot of the identities have been conceived as unique characters; inventive, personal and witty ... possessing the kind of idiosyncrasies you might think of when you're describing a person you know. Visually, there's nothing too excessive going on, but it's always distinctive - and it all consistently fits with the larger body of work and looks fresh. Good stuff indeed.