define "finished" ....
Out of context: Reply #4
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- Amicus0
This problem exists in any large (or small) scale creative endeavour – publishing, branding, architecture etc. etc.
Placing some urgency and responsibility back on the client will ultimately resolve many issues, but you'll always have clients who say they want a brochure, or social media site, or new interior design – "you know what I want, just get on with it, 'cause we need it urgently" – without even having thought about what they want to achieve with the design.
9 times out of 10 it's the communication between client and creative that makes or breaks projects – creatively or timewise.
A well-defined brief needs to be in clear, concise plain english. If the client can manage that, then chances are the feedback process will also be relatively smooth.
When I've been able to push back on the client about feedback responsibilities projects have always been the better for it.
You have to define key feedback turnarounds so that the schedule is met. If you don't get any feedback for a couple of weeks you probably lose the focus on key issues no matter how well things are documented which costs you and, ultimately, the client money.