Site launch

Out of context: Reply #8

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  • Continuity0

    Along the same lines as what ukit pointed out, I think you need to take a step back as a company and really figure out what your brand is - along with your speicalisation.

    'Switch Media is an award-winning digital, creative and technical agency specialising in web design, ecommerce, print design and hosting with offices in Liverpool, London and Dublin.'

    This statement from your folio main page is too broad. Web design, e-commerce, print design and hosting are four widely different services.

    In other words, you're coming off as a jack-of-all-trades and a master of none, which isn't necessarily what clients are looking for. My experience has been they're looking for proper specialisation; which is why many clients will have an ATL/BTL agency, a digital one and a third hosting provider.

    Ergo, you should identify what you truly want to be. A creative agency? A digital agency? A hosting provider? Once that's identified, you can then go on to say something like, 'Oh, and by the way, we also do x,y and z.'

    One last niggle: you say you're an award-winning shop, but I don't see a page anywhere that details this, except in passing on the About Us page; for any shop that does creative, talking about specifics - as far as awards go, and why you won them (eg: what was the strategy, creative and net results of the award-winning projects) - is pretty mission-critical.

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