money
Out of context: Reply #30
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Better location, but also you should start the negotiations.
I love the work I've seen of yours, but you sound like you don't even suggest a salary to them.
If your work is average and you say 'I want 300k a year' they will laugh at you and leave. If you have shit-hot work and say 'I want 300k a year' they'll say 'That's ridiculous!! Your work is great though but the highest we can stretch is 55k'
Don't ask for 300k, but there's no harm done asking for 5k or so more than you value yourself at. If you start thinking 'My work is great, but I'll settle for 10k less' the employer isn't going to say 'Oh we'll give you more'.
I'm very very inexperienced, but with the little experience I have of freelancing, gutsy wins. I thought I was overselling myself and preparing to negotiate a middle ground on my last freelance job. I threw a figure nearly double what I expected to get paid and they just said 'OK I think we can swing that'. It's like winning the lottery when you throw a number higher than you expect and they say yes to it.
32k atm, you must be going for junior-midweight roles still, but your work and experience shows you should be aiming for the higher tier.