50% Upfront
50% Upfront
Out of context: Reply #16
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Usually, if a client raises a stink about it (few do now, but when I was freelancing regularly, it was a real struggle), I tell them it's to get the work started, particularly if I need to turn around and hire a photographer, or copywriter, or programmer or whatever.
And if they still don't want to pay 50% up front, I walk, plain and simple.
For larger jobs that take a long time, though, I usually go for a 33/33/33 split.