Client Rant

Out of context: Reply #23

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  • Continuity0

    Resigning clients is a fact of business life, mate. It's a tough decision - especially if you're freelancing, and the money is tight - but sometimes it has to be done, so save your sanity or your dignity or your time for other more important clients; or all three.

    Agencies large and small will do it; when I was at McCann Erickson, we resigned from three of them during my time there, and I've dumped a couple of nasty freelance ones, too.

    As long as you know you did everything you could to make that relationship work, and they weren't stepping up to the plate and doing their bit, then you should have no regrets.

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