Logo flame, I mean crit

Out of context: Reply #29

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  • nekranox0

    to clear a few things up:
    1) we haven't just used a font. number 02 is the result of a study on several fonts.
    2) the idea of shape does extend across our brand, the idea of "shape" is used in both literal terms and in reference to the overall process of branding a company i.e. shaping a business. we're trying to use the emphasis on shape to reflect our commitment to much more than just a piece of design work for a customer. we want to communicate the idea that we put a lot of thought into how our work will fit into their brand and reflect in their daily processes.

    To us, shape reflects a commitment to a more complete service, not just a shit in, shit out design studio.

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