Trademarks
Trademarks
Out of context: Reply #5
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- pauli0
trademarks are a game of "risks vs rewards." As you grow in power and influence, more of your company's assets are exposed to legal trouble. Thus, it deems wiser to take the appropriate protection.
But the key term is appropriate.
Spending $5,000 to secure an international mark that has shown little to no influence within its industry is not appropriate.