Representation?
Out of context: Reply #14
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- arthur0
I agree with everything pepe said, though illustration reps take around 30%.
My first couple reps started off with me by saying I needed to pay $3k up front to advertise in the annuals. They say it's such a deal because they get a rep discount. It's all total BS. That's what I'm talking about when I say no upfront costs.
Overall, I find the average expectation of a rep is pretty low. Other illustrators I've talked to say their reps account for about 20% of their annual work/income. For me it's closer to 10-15%, and I have a fairly big name rep. It's supplemental income, nothing more. People know to not wait around for reps to bring in work, you gotta hustle on your own too.
If I were to start being a rep, I'd hope to start bringing in work to my artists within the first 2 months. That's the expectation I'd set. Of course you'd be aggressively pursuing work.
Some reps like to retain power and continue to be the middleman throughout a project. Others put the artist and client together and stay in the background until the project is complete and then they take over the billing and collections. I'm a fan of the latter.