Representation?
Out of context: Reply #9
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- arthur0
I've hired and fired reps over the years. Some are very proactive and others sit back and wait. Some use tired old mediums (which can be very expensive) and other embrace newer technologies.
Its like anything - some are good, some are bad. I've tried to align myself with good reps but sometimes you just don't know until you're on the inside.
That said, I've toyed with the idea of being a rep myself. I know more about the industry than the bad ones but likely not as much as the good ones.
To answer your question, I think the bare minimum to get started would be to have at least 5-7 diverse artists (in my case, I'd choose illustrators), don't require them to pay you a dime on advertising until you start making money with them, then take whatever expenses you want reimbursed out of their first few projects at an agreed-upon percentage. Not requiring them to pay you upfront will lessen their immediate expectations and foster more trust in the long run.