Logo Help
Logo Help
Out of context: Reply #11
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- johndiggity0
if you are stuck, i think the name "arrow" presents a lot of typographical opportunities to work some of the more angular, arrow-like elements into the type itself.
a fully realized and custom wordmark might play better brand-wise. and you won't have to worry about the generic-ness of using an abstracted arrow symbol as a standalone mark, which, as you seem to be finding, is really hard to own as there are so many variations.