Visuals vs. prototypes
Out of context: Reply #4
- Started
- Last post
- 6 Responses
- vaxorcist0
Clients can't previsualize... but we have to, it's our job....
This is why they hire us... it's also why they don't get it... and why it's so bloody painful to show prototypes with concepts while clients think literally, asking random out-of-context questions like "why can't we put the logo on top of this photo and crop it here"
My previous experience with a REALLY GOOD creative director taught me what really matters is how you pre-sell the client on the idea, nail down the objective, target and approval process. When you present, you continually tie your choices to the objective, target market, and check off the approval process so that client randomness is less likely to appear and more like a mosquito than godzilla waiting to get you....
He could present a notebook paper sketch just as well as a finished design once he had pre-sold the client and pre-agreed the objective, target and who approves what...