20K flash file
20K flash file
Out of context: Reply #14
- Started
- Last post
- 28 Responses
- nuggler0
IAB standard is now 40k for banners. When I'm asked to do a 20k banner, I usually explain that it has to be a static image at that size.
My top tip for small banners is to use limited-palette GIF for text and logos. Smaller than fonts if there are only a couple of sentences. If you need transparency, don't use PNGs, they're too heavy; use flat images and either mask them, or use screen or multiply modes.