20K flash file

Out of context: Reply #14

  • Started
  • Last post
  • 28 Responses
  • nuggler0

    IAB standard is now 40k for banners. When I'm asked to do a 20k banner, I usually explain that it has to be a static image at that size.

    My top tip for small banners is to use limited-palette GIF for text and logos. Smaller than fonts if there are only a couple of sentences. If you need transparency, don't use PNGs, they're too heavy; use flat images and either mask them, or use screen or multiply modes.

View thread