real world iPad example

Out of context: Reply #52

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• scarabin0

  i really dig their outdoor campaign... i've seen bus shelters around that show a POV perspective of someone holding the tablet, checking email, reading a book, etc. clearly the goal is to make people see themselves with the product and realize, "hey that could be me"

  scarabin 0Permalink

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  • cept they all dress like 50-something dads that wear wrinke-free dockers.SteveJobs
  • and they all use it in situations that might as well be a fucking laptop.linearch
  • lol @ linearch
    didnt' think about that.SteveJobs
  • if they didn't you guys would bitch about them being hipstersscarabin
  • and isn't laptop stuff basically what it's used for?scarabin
  • i mean they're not focusing on gaming...scarabin

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