art/design & technology
art/design & technology
Out of context: Reply #19
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- zr0
Neuromarketing: "...a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli." http://en.wikipedia.org/wiki/Neu…
In practice this means combining things like gaze-tracking, heart rate monitors etc. with systems that identify brain wave patterns and the associated emotions. It's being used to evaluate retail experiences, websites, games, films etc.
Some of it can be dismissed as marketing BS but it does represent a shift in the way design will be commissioned and how it's assessed by clients.