Rebrand April Fools

Out of context: Reply #28

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    If April's Fools day was an anti-brand, how is that many corps are taking advantage of such to create a brand? If the day did not have brand tangibility, it couldnt be used as vehicle to carry out brand activities. A vehicular item can conveyed to notion of new types of a channel. Much like X-Mas.

    • Cool story, brah.
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    • I don't think the cops are trying to do that. Oh wait, I mis-read. Eye-typo.Tallyhoho

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