Rebrand April Fools
Out of context: Reply #24
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April Fool's doesn't have a brand. No colours, no phrasing or messaging but the name of the day itself, no symbols, no characters or tales told, no traditional meals or gifts. Even the pranks change wildly from person to person, year to year, without consistency.
It is anti-brand.Does brand require to have colors, phrase, messaging, characters etc?
I think you maybe thinking brand is two dimensional. I feel as though brand is something you understand commonly with out messaging. As per symbol, I think a symbol does not need to be something thats graphical but rather a core essence that provide meaning.
A person can be branded but they do not require necessary items that you have provided. Their brand is carried through their actions and reactions. And the perception that follows is the brand.