Creating HTML Emails
Out of context: Reply #19
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Also, why the fuck is anyone even talking about Flash in HTML emails? It is very obvious that this is a terrible practice. It will get your flagged by spam checkers, and 90% of your viewers won't be able to see it.
Other tips:
• Be wary of animated GIFs, they are not fully supported by many readers.
• Always include a link to a hosted version.
• Use custom-content sparingly, unless you're an online retailer, etc—first name is probably the furthest you want to delve into drop-in content.
• Integrate with Google Analytics to supplement your ESP's metrics—for conversion, etc. Very easy to setup, and having these measurable stats is a great validator for your efforts.
• Don't embed content. Either link to images from a web server, or use your ESP's media hosting gallery. Otherwise, you run a high risk of garnering spam points.
• It's very tricky to capture open rate data for people who are viewing your emails as text only. Some services provide text-only metrics, which I still don't understand.
• Don't believe the hype on "industry-specific open rate standards." Your relationship with your customers is not the same as another company's.I don't know. Those are some baseline tips that should help you talk better about email marketing. Good luck.