Case Studies
Case Studies
Out of context: Reply #4
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- vaxorcist0
Consider the audience... Case studies are generally meant for people who fear or distrust designers, so they need a business reason to pay for something creative.... You can include charts and such, but it's all about the warm fuzzy quotes and the hard business facts.
Avoid all mentions of anything like an industry award for your firm.... the joke at one place I worked was "win the award, lose the client" because they think you only care about your peers, not their customers....