COLORS gets burnished
COLORS gets burnished
Out of context: Reply #5
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- Raul0
If a company (like Benneton) aligns itself with global issues to further it's brand, it's still awareness for the issues.
It is a positive furthering of the brand. It says something about their values. and social consciousness.
I wish Coca Cola Inc. did the same thing, wether it helped them in sales or not.