Thoughts about current site
Out of context: Reply #6
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- zray0
I'd rethink the journey from the 'find out more' link on the homepage. The About page is a chore with three paragraphs of small text, then I'd have to download the form, fill it out then email it over - multiple points at which I could abandon the site.
Making the about text look more compelling (blockquotes, featured portfolio piece, subheadings) and getting the form online should help your conversion rate.
I like the tone of the copy but the first half of the intro text on the homepage seems to be stock design studio fluff, the second half is great. Do your clients really care if you're 'creative and innovative'? It's more likely that they want their project to look good and to achieve it's objectives.
Specifics:
- Make your pagetitles/headlines less recessive
- The logo on the Projects page does not link back to the homepage.
- Make the logo bigger :)Probably more criticism than you wanted.. apologies if I've made any dumb assumptions and good luck with the redesign.